Mr. Happy's going to Specsavers     (12.10.10)
  

  The original, classic Mr. Men by Roger Hargreaves are currently
   starring in a multi-platform advertising campaign for the High Street
   opticians "Specsavers". The highlight is a splendid retro tv commercial
   in which a befuddled and irritated Mr. Happy makes his way through
   Happyland upsetting Mr. Greedy, Mr. Messy, Mr. Tickle and
   Mr. Bump, in turn, because - you guessed it - he hasn't gone
   to Specsavers. And there it is on YouTube, above, for your
   viewing pleasure...

    The campaign was created by Specsavers' in-house creative team,
   working with Mr. Men brand owners Chorion. More specifically, that
   fab commercial was produced for them by Passion Pictures with
   Darren Walsh directing. It really does take us right back to those
   Flicks Films originals. That's a very good Arthur Lowe impersonation
   on the voiceover too, and if you watch closely, you'll see there are
   even a few deliberate retro glitches and effects incorporated into
   the film, just for good measure.

   If you want more Mr. Men nostalgia, you should hop on over to the
   Specsavers website, where Mr. Greedy, Mr. Small and Mr. Clever
   guide us through the company's latest deals, in little book form.

   Of course, it's not the first time that Specsavers have cashed in on
   our fondness for cartoon nostalgia. Witness Postman Pat, rampaging
   through Greendale, and Virgil Tracy tackling The Hood in their
   Thunderbirds spoof...
  
                              More:  Specsavers  Chorion  Passion Pictures

  
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