In the nood      (01.05.11)
  

   We've got sunshine and blue skies aplenty across the UK right
   now, so it's probably the perfect time to be writing about the
   new Summer characters created by the BAFTA-winning
   gang at Complete Control.

   Glynn Hayward and Complete Control have previously brought
   us some terrific tie-in web sites for Mr Bean, Charlie & Lola and
   The Secret Show. This time, however, they're going it alone
   with their very own creations.

   
      
   The Roodie Noodies are a colourful bunch of beach dwellers
   with tootling trumpets for belly buttons. Shellie, Rockie, Lollie and
   Shoobie toot and play around the shoreline in their swimsuits. They
   like nothing better that to recycle the debris they find in the sand,
   and amidst the rock pools in a series of wild games. Actually,
   that's a lie, because best of all, they like to toot, parple and
   trumpet to one another via those peculiar umbilicals!

   Now the really interesting thing here is that you can meet the
   Noodies and play their Slippery Pole game virtually first, because
   they've been launched online via their own web site, and social
   media (here they are on facebook) as well as via a downloadable
   App. prior to any kind of tv pitch or commission. Complete Control
   aren't the first to do this, of course, but it's always fascinating to
   see how folks are having to adapt to the modern multi-platform
   world in order to grab an audience - Toot! Toot!
   
                              More:  Roodie Noodies  Complete Control

 
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