So, you've got an animated idea that's going to set
the world on
fire. You're all wound up, ready to jump through that
door, and you just know the folks inside are going
to bite your
hand off. Why, in no time at all you'll have a multi-award-winning
series airing worldwide, and licensing firms queuing
up to market
your red hot new "brand"...
Well, keep dreaming. But whilst you're doing that,
you can do
something practical as well. Take a deep breathe, step
heed board some invaluable advice from someone who's
there and done that himself, many times over.
That person is producer-creator-writer Robin Lyons (SuperTed,
Igam Ogam), and his new ebook
Pitching" is the first of a number of
downloadable publications from a company called Skills
They're going to be focusing upon so-called "soft-skills"
creative industries, including animation, and Robin's book
us with everything we need to get an animated project in
place, ready for a commission. Of course, he's not guaranteeing
your project will get a greenlight. No one can do that.
passing on some very sound and sage step-by-step advice,
and if you take on board what he says, you should find
armed and ready with a finely-honed proposal that's set up
success, if the planets align.
Here's the official spiel:
Ten Commandments of
by Robin Lyons
"Ten simple rules about the etiquette of pitching.
This is not about what you pitch, but how you
Robin Lyons has spent thirty years producing animation
and children’s programming for film and television.
In this new book, aimed at students and practitioners
in animation and television, he shares his experiences,
both good and bad, and explains that getting a creative
project off the ground is not just about having a good
idea, but also about relationships. This practical
by an industry professional will help you consider
refine your own approach to pitching in a business
environment where buyers can be both receptive and
difficult in equal measure. Students of Animation or
other subjects in the Creative Industries will find
advice useful in their Professional Practice studies.
Equally, employees working in industry can use the
practical tips to improve their 'soft skills' for real
commercial Pitch scenarios..."
Robin's erstwhile colleague, Robin Offiler is also writing
Skillls Mentors. He's putting together "Instant
Add You!" in which he looks at ways to get your head
right place to get the ideas flowing - which sounds
essential download for budding creatives.
Ten Commandments of
Pitching" is available for
download right now, at
iTunes. And for more information on
Skills Mentors, and what they've got in the pipeline,
head over to their official